FitSnap suggests a clothing size from your height and two photos. This page explains what happens to that information. In short: the photos and your body measurements are worked out in your browser and are never sent to FitSnap or to the shop.
Shoppers
Photos. When you take or upload a photo, a pose model that runs inside your browser finds your outline and measures proportions. The photo is never uploaded, stored or shared. Closing the page discards it. On a shop's own tablet (tablet mode), the page starts over after each shopper, or after about a minute and a half without a tap, which discards the photos and result the same way.
Height, weight, measurements and body proportions. These are used in your browser to pick a size and are not sent to FitSnap. They are not kept after you close the page unless you ask the size finder to remember them (below).
Remembering your measurements. If you tick “Remember my measurements on this device” on your result, your height, weight (if you gave it) and the body measurements shown are kept in your browser's storage, so your next item can be sized without new photos. Photos and body proportions are not kept. They are never sent to FitSnap or the shop, and browsers usually keep them separately for each shop's website. They are deleted when you tap “Forget them”, when you clear your browser's data for this site, or after a year. Tablet mode and the accuracy lab never offer this.
What FitSnap does receive. To show brands how their size guides perform, the size finder sends an anonymous event when you open it, when a size is suggested and when you choose one, and the shop's page sends one if you then add that item to your cart. Each event holds the brand, the size guide, the size label, how confident the suggestion was, whether you used photos, a tape measure or height and weight, whether you chose the suggested size or one bigger or smaller, where you used FitSnap (a shop's website, FitSnap's page, or a store's QR code or tablet and which store), and the time. It has no name, email, account, photo or measurement. Events are deleted after 13 months.
Counting size checks. Shops' plans include a number of size checks a month. So that one device can't use up a shop's checks, FitSnap keeps a one-way scrambled code made from your IP address and the shop for up to a day. The address itself isn't stored and the code can't be turned back into it.
The shop. When you use FitSnap on a shop's website, the size you choose is passed to that shop's page so it can select it for you. The shop's own privacy policy covers what it does next.
Tester mode. Results entered on the accuracy lab page stay in your browser's storage until you clear them or export them yourself.
Age. FitSnap is for people 13 and older. It does not knowingly collect information from children under 13.
Brands
For brand accounts FitSnap stores the brand name, website, logo address, size guides and product links, and for each person on the team their name, login email, role and a salted hash of their password (never the password itself). It also keeps the browser type of each signed-in device, so you can see them under Account, and short-lived counters of login attempts to stop password guessing. If you connect Shopify, FitSnap stores your store's address and an access token, encrypted, and reads your product list to suggest size guides. Disconnecting deletes the token.
Account emails. FitSnap emails you only about your account: confirming your address, password resets, team invites, login-email changes and security notices, and, on plans that include it, a monthly sizes report with your shop's own numbers (owners get it unless they turn it off on the report page; other team members can turn it on). They are sent through Cloudflare's email service. There are no newsletters or marketing emails.
Bot check. Creating an account may run Cloudflare Turnstile, which checks the browser for signs of automation and usually needs no click. Cloudflare's Turnstile privacy addendum covers that check.
Payments. Brands pay for plans through Stripe. Card and bank details go straight to Stripe on its own pages and never reach FitSnap. FitSnap keeps the Stripe customer and subscription ids, the plan and its status. Stripe's privacy policy covers what Stripe collects.
Messages you send us
When you use the contact form or Feedback in the dashboard, FitSnap keeps what you typed (your name, email, company and message), the FitSnap page you sent it from, and, if you're logged in, your account and brand. It's stored in FitSnap's database and a copy is emailed to the team through Cloudflare's email service. We use it only to reply and to improve FitSnap. Messages are deleted after two years, and messages tied to an account are deleted with it. If you tick the box that lets us quote your feedback, we may show it on fitssnap.com with your name and shop. Ask us and we'll take it down. The contact form may run the same Cloudflare bot check as sign-up.
Technical logs
FitSnap runs on Cloudflare. Like any website, requests pass through Cloudflare, which keeps short-lived technical logs (such as IP address and browser type) to run the service and stop abuse, and may set its own security cookies to tell people from bots. FitSnap uses no advertising or tracking cookies. The only cookies FitSnap sets are a login cookie for brand accounts and one used while connecting Shopify.
Your choices
You can always skip photos and type your measurements instead. Brands can ask for a copy of their data or for their account to be deleted through the contact form or at official@fitssnap.com; deletion happens within 30 days. FitSnap does not sell personal information.
Changes and contact
If this policy changes, the date at the top changes too. Questions: use the contact form or write to official@fitssnap.com.